our WHY

Welcome to Peter Rubi. We're so glad you're here! 

We are John and Maria, the owners of Peter Rubi. We don't particularly like titles. We think of this place as a family that we're blessed to be part of. 

Our lives were full of the same messy chaos as any other family - twenty years of running our four children around to their activities, a pool full of the neighborhood kids every summer; long hours at the office, and an excess of food and parties. Each day was full speed ahead; then we'd wake up and do it all over again.

We had no idea that we were on the wrong path until January 2013 when John was diagnosed with Pleomorphic High Grade Undifferentiated Sarcoma and was given eight months to live. By God's grace, Maria's support, and a complete 180 degree shift in lifestyle, John survived. 

But God wasn't done with us yet. 

Eleven months after John's diagnosis, our house caught on fire and we lost everything. What should have been devastating was actually a relief. Our family was alive. All the physical things we lost didn't matter; we had each other. We are so grateful it happened. 

Yes, you read that right.

We are grateful that our lives were completely uplifted and transformed. We see why we had to endure this suffering. 

The journey led us to our purpose. 

We're not sure that our lives are any less chaotic than they were before, but the fulfillment we get from knowing that we are creating opportunities for people to change their lives makes all the difference. 

What you eat matters. 

But it's more than that. 

What you think matters. 

What you do with your time matters. 

What you do with your body matters. 

How you live your life matters. 

Wellness in just one facet of your life is not enough. It isn't sustainable. You must be well in all areas of your life. 

We know that for many of you, this may not be something you're particularly good at. It can be overwhelming to know where to start. We get it. We've been there. We've here to support you in any way that we can. 

YOU are "Our Why". 

YOU are why we get to the market at 5 am to buy fresh produce. 

YOU are why we stay up past midnight researching the latest wellness studies. 

YOU are why we rigorously screen every vendor and product we bring in. 

YOU are why we invest in a passionate team that works alongside us to fulfill our mission. 

It's for you. 

Everything we do is for you. 

We believe in the power of your life. 

With Love, 

John & Maria